To make the most of Pinterest and all its traffic-generating power, you’ll need to create images. Here are five tips for creating images that people will love to share: 1) use relevant labels: give your images good names and give them relevant names, rather than just labeling them “Image 1” or “Image 2,” etc.; 2)…
Real-time bidding (RTB), the “programmatic buying technology,” will account for 13 percent of U.S. digital display spending this year, or $1.95 billion, according to eMarketer. One of the reasons for RTB’s impressive growth is the presence of more publishers and advertisers
Content marketing can be very successful if done correctly. While there are many different types of content companies can generate, sometimes the well becomes dry and businesses struggle to churn out content that resonates with customers and search engines. It’s important to consider the topic of the content, and the type or format of the…
Groupon’s shares rose as much as 15 percent after Tiger Global Management LLC, an $8 billion hedge fund, announced it had acquired a 9.9 percent stake in the daily-deals company. The investment is a vote of confidence for Groupon, which has been in need of one lately. Last week, GRPN hit a record-low closing of…
Earlier this fall we announced The Dealies Awards, a program meant to recognize companies doing noteworthy things in the local-commerce industry. After considering a number of submissions for awards in various categories, we’ve carefully selected six winners for the inaugural edition of The Dealies.The winners are listed below, along with which award they’ve won and…
By Shreesha Ramdas, vice president of engagement at CallidusCloud December will witness the end of an era with Newsweek's last issue, as it ends its 80-year print run. The news weekly will become an online-only publication to keep pace with the free and instantaneous news consumption of the Internet. Things aren't that rosy in the…
A lot of negative things can be said about Groupon, but the company probably deserves some credit for trying. The daily-deals giant created a two-minute video for a deal at Yogen Fruz, a frozen-yogurt chain. It’s unclear whether Groupon will continue to make videos for deals. The video is a bit strange, but that’s to…
Boston-based Mobee secured $1.1 million in seed funding and is out of private beta this week. The company’s app rewards shoppers who provide relevant feedback about businesses they visit. It’s based on the mystery-shopping experiences of one of the company’s co-founders. Mobee uses a concept of “live mission,” which ask users to rate things like…
Who owns the B2B funnel? This was the focus of a discussion at last week’s FUNNEL B2B marketing event in London. One speaker noted that marketing owns the top of the funnel and sales owns the bottom of the funnel. But another speaker suggested that the customer owns the funnel. “In other words the way…
On Friday, Facebook will introduce a tool that will enable online retailers to track purchases made by the social network’s users who saw their ads. This is a play to convince marketers that spending money on Facebook advertising actually pays off. The company is calling this a “conversion measurement” tool and notes that this has…
