By Tamara Weintraub, content marketing manager, ReachLocal Search engine optimization (SEO) is an integral part of any business's online marketing strategy. High organic search engine rankings can be a profitable driver of traffic to your website or blog. But franchises and multi-location businesses face additional challenges when it comes to maximizing SEO to acquire local…
For e-commerce advertisers, PPC can be a little complicated at first. Things only get more complex when you have thousands of products, each with a different price and margin, in multiple categories. To help relieve the headaches, here are three tips: 1) target CPAs at the ad-group level; 2) create targeted campaigns for long-tail product…
Groupon’s shares surged nearly 23 percent on Friday to finish at $4.68. While early takes on the boost to Groupon’s struggling stock price pegged this on short sellers reaping their profits now, Bloomberg reports that the dramatic increase is based on speculation that Google, which saw its $6 billion offer to the daily-deals company turned…
Running a deal with platforms like Groupon and LivingSocial can be lesson in preparation and follow-through for businesses. While consumers simply see emails, Web pages and social media updates touting hefty discounts on various products and services, merchants must be ready to commit to a full process that involves a lot of moving parts behind…
If you find yourself spending more time with mobile apps and less time with your TV screen, you’re part of a big trend. According to new numbers from Flurry, time spent with mobile apps is quickly gaining ground on time spent with TV. In November, Flurry measured more than 1 trillion “events” from more than…
Merchant Warehouse, a provider of credit card processing equipment, software and merchant account services, has put together an infographic with some helpful information and pointers for businesses looking to boost their holiday sales by taking advantage of the mobile marketing movement. “It’s no secret that holiday shopping delivers a surge in sales for many retailers,”…
Mobile marketing is all the rage, and while there are plenty of tactics to employ and signs of the arena’s growth in 2013, do you know who you should be targeting with these efforts? According to Forrester, there is, indeed, an answer. The firm segmented adult mobile phone owners in the U.S. into five categories:…
Groupon appointed a new leader this week
A survey from Software Advice, conducted in partnership with Eloqua and CMO.com, finds that 80 percent of B2B marketers say live demos with a sales representatives delivers high-quality leads. Meanwhile, 46 percent of respondents say the same regarding “get pricing/price quote,” 37 percent for free trials and 31 percent for webinars. When it comes to…
After laying off 400 employees in the U.S., and 160 in its hometown of Washington, D.C., some questioned whether LivingSocial would still qualify for the $32.5 million tax incentive the D.C. Council passed during the summer. The answer appears to be yes, assuming the company meets certain provisions. The details of the agreement, which was…
