Google has revealed its “Zeitgeist 2012” report, recapping the past year in search queries. The extensive analysis of 1.2 trillion searches in 146 languages offers an interesting flyover, and serves as a reminder to marketers that there were a lot of trending and popular search terms they could have taken advantage of in 2012. In…
By Jonathan L. Pompan and Andrew D. Price, Venable LLP Lately it seems like every aspect of advertising and marketing targeting the military is ripe for generating positive public relations in the name of consumer protection. In a new and aggressive move, in December, the Department of Veterans Affairs ("VA") announced it had registered the…
RealGeeks LLC, a provider of IDX real estate websites, has created an infographic about Google search engines results pages (SERPs) for real estate websites owned by independent real estate agents. “The current state of real estate SERPs is a little disturbing,” RealGeeks notes. “Large national brands are dominating the SERPs, keeping the smaller sites —…
Wall Street obviously has a hankering for Groupon to be purchased by another company, but the prospects of that happening don’t look bright. Sure, Groupon is cheap and has been cheap for a while now, and yes, it’s worth about $2.9 billion, has $1.2 billion in cash and owes merchants about $573 million. It’s a…
RadiumOne is giving advertisers the ability to retarget users with ads across the Web with the use of hashtags and cookies. This “cross-Web hashtag ad retargeting” is a bit complicated, but it’s worth wrapping your head around. “Basically, we’re just intelligently going out and targeting what people are already having a conversation about,” says Gurbaksh…
Myths are all around us, and the realm of Facebook marketing is not immune. Facebook has become the go-to social media platform of choice for many marketers, who become feverish with getting more likes, passing 1,000 followers or building an app. In the process, Twitter, LinkedIn and YouTube have become neglected, while a Facebook posting…
Groupon CEO Andrew Mason took to yet another stage today at the Mobile Loco conference in San Francisco. The embattled face of the daily-deals giant wasn’t very garrulous. Fast Company’s E.B. Boyd asked Mason about the rumors that Google is considering another attempt at acquiring Groupon. “We never have and never will comment on any…
In the aftermath of the recent Twitter-Instagram drama that saw Instagram prevent Twitter from properly displaying its filtered photos within tweets and Twitter introduce its own set of photo filters, it seems the microblogging service has found a sort of replacement for Instagram
For those individuals and companies looking to enter the daily-deals industry and steal market share from Groupon and LivingSocial, here are six things you should know, courtesy of Marc Horne, co-founder of DailyDealBuilder.com: 1) launching a successful daily-deals site doesn’t happen overnight; 2) you don’t need venture capital and investors to back you; 3) not…
Facebook Gifts, which launched in beta mode back in September, is now available to all the social network’s users in the U.S. As part of the rollout, Facebook is allowing users to make charitable donations to a number of nonprofit partners. The social media platform is also adding a section for wine. According to rough…
