Amazon is a lot of things, but could the e-commerce giant become a major online advertising player in 2013? Word is Amazon has built its own real-time bidding platform, which enables the company to retarget its users across the Web based on browsing and purchase habits on Amazon-owned properties. “Given Amazon’s recommendation engine and general…
Facebook has updated its “Nearby” feature in its iOS and Android mobile apps. As its name suggests, Nearby, which is the product of Josh Williams, product manager of location and events at Facebook, and the Gowalla team the social network acquired in 2011, helps users discover places of interest near their current location that their…
If your creativity well is running dry as we approach the end of 2012, this post from Social Media Examiner might be the jolt of inspiration you need. Here’s an overview of nine fun Facebook pages that might spark some fresh ideas. For example, Seasons 52, a restaurant, has signature desserts called the Mini Indulgence.…
Email marketing isn’t new or as buzz-inducing as other marketing channels like social media, but it’s still a reliable and effective weapon in marketers’ arsenals. A recent StrongMail survey found that 55.5 percent of business leaders plan on boosting their spend on email marketing in 2013. Meanwhile, ExactTarget notes that nearly 8 in 10 consumers…
By Shreesha Ramdas, vice president of engagement at CallidusCloud In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use mobile marketing to enable payments, drive store traffic, distribute reward points and engage over social media.
Instagram has updated its terms of service and privacy policy to mesh better with its new parent, Facebook. The photo-sharing social network points out a few key updates: “Nothing has changed about your photos’ ownership or who can see them. Our updated privacy policy helps Instagram function more easily as part of Facebook by being…
Toys”R”Us has teamed up with Ubisoft to launch “Toys’R’Us Towers,” a free Facebook game that’s offering shoppers real-world benefits. The game gives players the chance to “step into the shoes of the newest employee at Toys’R’Us” as a manager of their own toy store. Players can accumulate experience and sales to work their way up…
Twitter is making good on its vow to let its users download all their tweets. To do this, users have to go to the “Settings” page on Twitter.com and click on the “Request your archive” button. If you don’t see that option yet, you’ll likely see it soon. Doing this will trigger an email with…
Website-Monitoring.com, a website-availability monitoring company from SITEIMPULSE, has put together a huge infographic summarizing nearly everything you’d want to know about LinkedIn. Among the tidbits of info included are: –
Yahoo Advertising has introduced something that might catch your attention: a new cost-per-lead ad unit right under a website’s listing within organic search results. This ad format can collect demographic information, such as email addresses, phone numbers and ZIP codes. In other words, Cost-Per-Lead for Search Ads (yes, that’s the name of the product) “lets…
