The success of lead-generation webinars depends on their implementation. One of the main factors that determines attendance for webinars is a single line in the marketing materials: “Recording will be sent to all who register.” According to Lee Salz, founder and CEO of Sales Architects, writing for Social Media Today, that statement is the same as screaming, “Don’t come to our live event!”
The main purpose of lead-gen webinars isn’t to grow your mailing list
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