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Procter & Gamble’s Stengel to Retire as Global Marketing Officer
Stengel, 53, who had filled the top marketing post since Aug. 2001, will work on special projects and help with the transition starting Aug. 1 and continue to report to Robert A. McDonald, chief operating officer.
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Agencies
Red Roof Inn Goes Country in New Campaign
Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country.
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Obama vs. McCain: Online
Hitwise recently released a report listing the different search terms that lead users to each of the presumptive presidential candidates.
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Firefox Users Are More Secure Than IE Users
Firefox users are safer than Internet Explorer users, according to a report released by the Swiss Federal Institute of Technology, Google, and IBM
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Opt-In E-Mail Industry Now Closed to Outsiders?
Many e-mail marketers will remember a time not so long ago, when one could do very minimal work and reap huge rewards
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What Does A Possible Microsoft-Yahoo Merger Mean To You, Search Engine Marketer?
Last year Google generated $18.12 billion in revenue while its chief pay per click rival Yahoo added $7.12 billion in revenue to its balance sheet.
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Q2 and Beyond
Managers everywhere begin to stress during March, June, September, and December, as those mark the end of the fiscal quarters. Those watching over their profit and loss reporting are doing what they can to hit the…
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Offers to the Gallon
While outrageously high from a historic perspective and tragic in many cases, foreclosures impact a relatively small percentage of the total population. High gas prices on the other hand, you can’t escape. Even if…
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iLegal – Internet Advertising – Suppression List Compliance
As part of a continuing series on compliance issues in the affiliate marketing industry, this week we are addressing the issue of suppression lists.
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WSJ.com Sees Good and Bad News
While newspapers are suffering in the paper world, there are a few success stories online. The Wall Street Journal might be the latest.
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