TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes

Representatives for some of the country’s top product manufacturers are hoping to prevent a repeat of last month’s posting of unauthorized coupons on a popular online social network

When it comes to corporate gifts, there’s nothing better than cookies as a reward or thank you.

Enter Marcelita’s Cookies, a family business that makes and distributes Hispanic gourmet cookies

TLC Marketing is trying to make good on a promotion that almost sounded too good to be true, and in many ways, it was. Dockers offered shoppers who purchased

By the time all was said and done, more than 700,000 people had registered to take part in a contest to create the newest flavor of Mountain Dew. More

Google and Verizon have been enemies in recent times, as Google lobbied to break the iron grip that wireless carriers have on the access third parties can have to their subscribers.

For three high performing affiliates, next March will be spent enjoying the fun and excitement that has made the IRB Hong Kong Rugby sevens the premier rugby tournament and social event in the world.

In almost every instance, changes to Google’s quality score mean the company makes more money. As we discuss in our piece on the topic, this holds true in the most recent change from static to real-time quality…

How many people or companies do you know that get it right the very first time?

The buzz surrounding Social Networking sites may cause media buyers to shy away from allocating budget to the social networking platforms.