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  • Fear Decreases Illegal Downloading in the UK

    In what might be seen as a sign of encouragement to those concerned with the issue in the U.S., illegal downloads have declined in the U.K. because of fears that connections to the Internet might be cut off.

  • Find Your Customers and WebYES! Merge

    One of the driving forces behind this merger is to combine Find Your Customers’ customer centric business model with WebYES!’s industry leading optimization techniques to create the very best performing offers for our publishers for years to come.

  • Glam Interactive Group posts huge membership growth

    Glam Interactive Group announced today that it has surpassed a milestone in acquiring over 700 members.

  • One Shot at A First Impression

    There is a saying that nothing in life is guaranteed, which is probably true, but that doesn’t make some things very likely. In our space, one such likelihood is your going to a conference at some point in time. If you work…

  • Offers that Make the Web Go ‘Round

    In thinking about our topic from last week, the Ringtone Ecosystem, it brings up an interesting point with the ringtone space, that mobile subscription marketing isn’t mobile marketing. The multibillion dollar…

  • Paltalk Hires Judy Shapiro as VP of Marketing

    Leading video chat provider looks to industry veteran to build on company’s marketing strategies, expand user base, and increase membership retention

  • Escapism and Todays Economy

    Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones — the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a few quick bucks.

  • Firefox Preps Fennec

    Mozilla’s successful Firefox Web browser is making significant headway into the mobile arena with its impending release of a very alpha version of its “Fennec” browser

  • Platform-A Tops Yahoo, Google

    Recent figures released by comScore indicate that AOL’s Platform-A advertising network retained its top spot on the list of the top 50 ad networks in the U.S. by unique visitor in August.

  • Starburst Goes After College Kids with New Candy

    Starburst is looking to improve the profile of its new GummiBursts brand among college students with a mobile cross-country campus tour