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US is the Biggest Spam Offender
A recent report released by IT security and data protection firm Sophos shows that the U.S. is the most flagrant offender on the worldwide spam stage.
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One to Many
When we write about the economics of the flog and other forms of fakevertising sites currently dominating the display space, at the core what we are really talking about are the mechanics of successful run of network, remnant…
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Car Dealerships. Affiliate Fail.
When growing up, and admittedly even to this day, if asked what I want to do when I grow up, the answer would involve cars, preferably racing them. Having more traditional parents, such a dream received no encouragement. The…
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Dangers of working Direct
As affiliates start promoting offers and get their presence known in the affiliate world they may be contacted by an advertiser to work directly. At first glance this may seem to be a great opportunity but if examined closely there are warning signs to watch for. Too many times affiliates find out the hard way that working direct opens the door for greater risks to them. Let’s examine some of the top risks and also see how affiliate networks can offer that added level of protection for the affiliate.
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Will email marketing get defined standards?
If you talk to anyone who works in email marketing, they will tell you that deliverability is a moving target and that standards and best practices are always changing.
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The Soaker Campaign
In a story that might begin, “A long time ago, back in the third quarter of 2008, a site that looked like a blog appeared.” Since then, the fake blog and its relatives – the fake news site and fake celebrity/gossip site – have taken over…
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Effective Use of Promo Codes in Affiliate Marketing
One of the most exciting things about being in the affiliate marketing industry is the way it constantly changes.
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LinkedIn for Dummies
Of all places, we were on a rooftop barbecue when overhearing a conversation discussing whether three friends use Facebook, LinkedIn, and/or Twitter. Of the three, LinkedIn came out the least used by that group; not surprising were…
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Bing: More Than 5% of the Market Already?
While “official” June search engine market share figures from the likes of comScore and Nielsen haven’t been released yet, early indicators from other sources seem to indicate a strong start for Microsoft’s Bing.
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Facebook is the Most Valuable Social Network Site
According to a recent study released by Anderson Analytics, Facebook is the most popular and valued social networking site.
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