Social media is no mirage, says Debra Aho Williamson, senior analyst at eMarketer. Her company projects that 2010 will see continued growth of advertising spending on online social networking sites.

Summary: LoudMo, the leading pay per install (PPI)affiliate program, launches new, increased payout structure and adds Babelfish, ChameleonTom and new search toolbar powered by Bing to its product line up.

Click fraud is an interesting thing. Defining click fraud is like trying to define cheating. If you think about someone else, is that cheating? Certainly for most people if you act on such a thought, it is. So, what about click fraud? Going by…

Mobile Solutions Provider also Promotes Veteran Mobile Executive Amy Dudman

DirectCPV (www.directcpv.com), the industry’s most prominent contextual pay per view (PPV) advertising network, is excited to announce the release of their new and improved advertiser management platform.

With all of the performance based networks, aggregators and agencies out there as well as new ones appearing seemingly almost every day..

Thinking back to the not so distant past, namely the time when digital video recorders didn’t exist and the web didn’t know exactly what it would be when it grew up, you could argue that Super Bowl ads played a greater role in the…

MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message

Despite all the crap that has happened, we still find ourselves able to not only defend but believe in the value proposition that is the performance marketing space. And, it’s quite a laundry list of crap. In some respects, performance…

Public companies have many rules regulating how they conduct business, for many that means not just reporting revenue but also disclosing transactions of a certain nature. At the beginning of this week, one of the few publicly traded…