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  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Voluntary Identity Theft

    The other day, we had a phone call with someone that does what every successful performance marketer looks forward to doing – investing in others. On the surface, it sounds like such a fun job…

  • The Week in Review

    Headlines from the industry.
    To receive daily updates please visit the Digital Moses fan page

  • Android to See Big Support from Advertisers and Publishers in 2011

    According to Millennial Media’s “The State of the Apps Industry: Yesterday, Today & Tomorrow” report for October, 2010 was a huge year for mobile applications, and 2011 figures to be just as nice, especially for Android.

  • Holiday Retail Sales from Paid Search Will Grow 15%

    According to Performics, a Chicago-based performance-marketing company, holiday retail sales from actively managed paid search campaigns will grow by 15 percent in 2010.

  • US Online Display Ad Impressions Surge 22%, Facebook is Top Dog

    According to comScore, 22 percent more display ads were delivered to U.S. Internet users in the third quarter compared to the same quarter in 2009.

  • Android Continues Surge, Browser and App Usage Up

    According to the latest figures from comScore, there are 15 percent more smartphone users in the U.S. during the three months ending September compared to the three-month period ending June, and Google continues to gobble up market share.

  • Apples to Apples and Acai to Acai

    Arbitrage is driven on traffic, and cpa network revenues are for a large part driven by the successful acquisition of traffic. Sometimes, you don’t need new publishers or new advertisers. Sometimes, you need new traffic.

  • Musical Affiliates

    Affiliate Networks have always been plagued with fraud. Most of the times foreigners try to sign up and either run very little traffic and ‘fly under the radar’ or
    run a massive amount for a short time and in both cases hope they get paid.

  • Ads By… Your Company Name Here

    Publishers, Network, and Advertiser. These are the essential building blocks of the performance marketing ecosystem. Publishers work with networks; networks recruit and work with…