Just days after ad:tech San Francisco, digital marketers that were riding high with justified optimism are now faced with a jolting reminder of the importance of legal compliance. On April 19, 2011, the Federal Trade Commission (the “FTC”) moved to stop…

On what has historically been tax day, April 15th, the FTC sought to impose a tax of its own, this time against those associated with fake blogs and fake news sites. Last year, we said that it was not a matter of if but when the FTC would take…

“FTC Cracks Down on Fake News Websites Used to Advertise Acai Berry Weight-Loss Pills.” The follow-on title reiterates that message but ads in new important details, saying, “FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products.”

The number of mobile ads served globally rose nearly 40 percent, according to BuzzCity, a mobile media company

The “State of Search Marketing Report 2011” was recently released by Econsultancy in association with SEMPO.

According to Outbrain’s “Content Discovery and Engagement Report, Q1 2011,” social media sites send 11 percent of traffic to content pages. This trails more traditional sources of external traffic such as search, content sites and portals.

The third edition of the Mobile Barcode Trend Report for Q1 2011 was recently published by ScanLife. It showed significant growth in barcode scanning, in terms of active users, app downloads and total scans.

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Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

The “2011 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” from Social Media Examiner, shares gobs of insights into how marketers are using social media and what their future plans with social media are. Among the findings was that the majority of…