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  • More Mobile Ad Requests Made Through Browsers Than Apps

    According to April data from Jumptap, a mobile advertising platform, nearly 40 percent more ad requests were made from consumers while browsing than while using mobile applications.

  • North American Mobile Ad Market up 17% in April

    According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.

  • Google Loses, Yahoo and Microsoft Gain in April Search Rankings

    The latest figures from comScore show that Google shed some of its dominating search market share in April, while Yahoo and Microsoft picked some tenths-of-a-percentage up.

  • Affiliate Marketing in the Post-PC Era

    Research firm IDC is forecasting the global smartphone market to grow 49.2 percent, and according to Nielsen, we should see more smartphones in the U.S. market than feature phones by the end of this year. Those figures coupled with the phenomenal growth of the tablet market clearly demonstrate that we’re…

  • YODLE LAUNCHES FRANCHISE SEARCH ENGINE OPTIMIZATION

    Meineke signs on as first Yodle FranchiseSEO client

    New York, NY — “May 9, 2011 “Yodle, a leader in local online marketing, announced the launch of its full-service Search Engine Optimization offering for the franchise industry, Yodle FranchiseSEO.

  • interclick Announces Q1 Results Revenue Increases 67% Year-Over-Year

    EBITDA Grows 158% on Higher Gross Margins and Operating Income

    NEW YORK, May 10, 2011 (GLOBE NEWSWIRE) — interclick, inc. (Nasdaq:ICLK) announced today its financial results for the first quarter ended March 31, 2011.

  • Traditional Audience Measurement Metrics Over-Count Unique Users Up to Threefold

    MediaMind: New Metric Detects Cookie Deletion and Estimates Correct Number of Unique Users.

    New York, May 4, 2011 — MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today…

  • Portability and Flexibility

    More often than we think but not necessarily often enough, we learn things about ourselves and the industry, aspects that ultimately lead us to a greater appreciation of what we in online advertising get to do. About a month ago, we wrote about one…

  • The Workcation

    Writing about work portability, but more specifically flexibility of location, reminds us of what a friend calls the “workcation”, which as the name might imply comes from combining work and vacation. It’s more than just packing up your work from some…

  • The Week in Review

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