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Engagement
Britney Endorses an Apparel Brand for the First Time: Candies
Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign.
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Engagement
New Rules for Vehicle Marketing
Tips for optimizing and economizing those high-cost vehicle tours
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Nokia Drives Mobile Phone Marketing
Eric John, head of glbal marketing for Forum Nokia, talks about mobile phone sales and mobile marketing
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Engagement
Sharpie and Others Offer Lessons in Getting Customers Talking
Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking
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Letters to the editor
Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It’s actually quite cut and dried if you look at it. In the short term, marketers
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Online Advertising in January
Nielsen Online recently unveiled a quick peek at the online advertising landscape in January. The business-to-business, software and Web media industries experienced big boosts in ad impressions, while some familiar companies topped the sponsored link impressions list.
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Retailers Flock to E-Mail
According to recent figures released by e-mail marketing strategy and creative services firm Smith-Harmon Inc., retailers ramped up their promotional e-mail campaigns in December, building on a trend that began in September.
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Top Gaining Sites in January Reflect Tax Season
comScore’s latest portrait of the top Web in January showed that tax and career sites experienced big boosts in traffic, while Facebook finished the month in the elite top 10 list of the biggest Web properties for the first time.
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