By Jeff Kupietzky
Who can escape the constant chant about the power of social media? It’s as though more traditional marketing never really worked to engage customers’ purchase decisions. Nothing could be further from the truth, especially if you focus on one medium-email. While some marketers began to believe that consumers simply deleted any potential ads or labeled email ads as fodder for the Spam collector, don’t believe everything you hear.

Almost 2000 industry leaders made their way to New York City last week for the fourth installment of LeadsCon East. Given the biased nature of this author, we won’t spend too much time on the amazing buyers and brands who attended or the fantastic amount of deals that got closed and relationships that grew as […]

As mentioned in Part 1, also in this week’s edition, almost 2000 industry leaders made their way to New York City last week for the fourth installment of LeadsCon East. Given the biased nature of this author, we tried not spend too much time on the amazing buyers and brands who attended or the fantastic […]

A new Performics study titled “Life on Demand: Participant Behavior and Social Engagement” reveals how consumers are taking to online and social forms of communication to replace traditional forms of interaction. This has implications for marketers and brands, too. The study includes answers from 1,961 U.S. Americans who visit a social network at least once […]

As we approach the 2012 holiday season, Epsilon recently unveiled its “2012 Holiday Trend Report.” It highlights many findings from last year’s holiday season, including open rates, click rates and average order values. According to the report, call center/mail order sales peaked in week 49 in 2011, while retail sales peaked in week 51. Overall […]

According to research from The NPD Group, Inc., nearly a third of consumers plan to increase their overall back-to-school spending. Meanwhile, the Internet is expected to be a back-to-school destination for 16 percent of consumers. The survey of 2,500 U.S. adults ages 18 and older found that 31 percent of respondents plan to spend more […]

Last night, I was invited to join a dinner hosted by DoublePositive’s Sean Fenlon. At the table sat an impressive, if not quite mixed, group of interactive CEO’s. Some on their first company, others leading ones they’ve spent tens of millions of dollars or more acquiring. Somewhere in between a discussion about the punishment levied […]

According to TBG Digital’s “Global Facebook Advertising Report: Q2 2012,” Facebook ad engagement increased by 11 percent in the second quarter. Meanwhile, Facebook ads in the U.S. saw average cost per thousand impressions (CPM) rise 25 percent. The report measured 406 billion impressions in more than 190 countries, according to TBG Digital. According to the […]

According to the “2012 Silverpop Email Marketing Metrics Benchmark Study,” the overall mean unique open rate for emails is 20.1 percent, while the overall mean click-through rate (CTR) is 5.2 percent. The report found that the mean unique open rate worldwide is 20.1 percent, while the median is 15.0 percent, the top quartile is 43.7 […]

According to the National Retail Federation (NRF) back-to-school (K-12) and back-to-college shopping this year will reach $83.8 billion, making it the second biggest consumer spending event for retailers, after the winter holidays. The NRF’s 2012 Back-to-School spending survey, conducted by BIGinsight, found that the average person with children in grades K-12 will spend $688.62 on […]