In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?

Ray Hopkins, President, Paramount U.S. Distribution, Paramount Global, will be on hand for a ScreenShift panel, presented by Cablefax, that  will break down what dealmaking looks like in Pay TV’s next act. Hopkins offers a preview of his take on the topic here. Since this panel is “The Great Rebundling,” and you went through the […]

At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows, […]

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance teams slashing “nonessential” spend and boards demanding accountability, the role of a marketer has morphed from a brand steward to a growth operator. Holding companies are […]

Half a dozen major merchants — Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen — share strategies on communicating their tariff woes and price increases. The 2025 tariff headlines have kept retailers and shoppers alike on their toes, with taxes on imports going from high to higher, to paused, […]

During Prime Day, an average household spent $156, likely over the course of two or more purchases.   U.S. shoppers spent $24.1 billion online during Amazon’s annual Prime Day sales event, which lasted four days in 2025, July 8-11, according to Adobe Analytics. Adobe’s estimate is for all of U.S. ecommerce, including purchases from Amazon […]

OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

For this edition of the AdMonsters’ Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher’s AI strategy.

As seen time and again, a reputation marred by wrongdoing does not always ruin one’s career. Will Diddy be able to make a comeback following his verdict?

Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka, Kansai, Japan, and invites attendees on a multi-sensory journey to enjoy the power of their dreams.  Visitors step into a gallery filled with paper cutouts depicting the country’s ever-changing landscape before […]