According to comScore’s latest Media Metrix report of the top Web properties in July 2012, Instagram was the top-gaining property during the month, while online trading was the top-gaining site category. Also, Google held its top spot in the world of display ads. Instagram.com saw its audience of unique visitors surge 38 percent, from 16.5…
Facebook Updates Messages Layout Facebook unveiled its revamped layout for its Messages product. The new look is reminiscent of traditional email and features a side-by-side layout, along with the ability to add photos, files and emoticons to messages. (Inside Facebook) Google Webmaster Tools Adds Search Query Alerts Google Webmaster Tools has a search query alert…
By JT Benton Mobile marketing budgets will rise meaningfully in 2013, but not just in the brand categories (as others have predicted). While upper funnel spend will certainly show the most impressive gains, look for material shifts in the performance markets, as well. Mobile marketing that drives inbound phone calls will continue to lead growth…
There seems to exist two definitions of performance. One is the definition that our industry has used almost since the inception – a sale or a lead. Performance for us has been about risk further down the funnel. It has been about getting paid when the other person makes money or at least defined by…
We recently came across the fascinating article by Nick Hanauer, serial entrepreneur and as of 2007, even more phenomenally wealthy from having sold aQuantive to Microsoft for $6.4 billion. Being the first non-family investor into Amazon certainly didn’t hurt his net worth either. While written eight months ago, it reads just as well now, if…
According to Monetate’s “Ecommerce Quarterly: EQ 2012” report, smartphone users have a higher average order value (AOV) than tablet users. Also, traffic from search yields a higher AOV than traffic from email or social. The study examined smartphones’ share of total website traffic. It found that 5.41 percent of total visits to leading e-commerce websites…
A recent study from xAd and Telmetrics, using data provided by Nielsen, examined mobile consumer behavior and preferences. Among the findings is that nearly 9 in 10 mobile searchers looking for restaurants have the intent of making a purchase within the day. According to “Mobile Path-to-Purchase,” 2 out of 3 consumers notice mobile ads, while…
Jumptap’s “MobileSTAT (Simple Targeting & Audience Trends)” report for July includes the finding that automotive brands led all verticals in mobile ad spend in the first half of 2012. Also, Android and iOS continue to leave very little of the smartphone market pie for its competitors. According to Jumptap, Android claimed 48.9 percent of the…
Facebook advertising is nice and all, but have you ever considered how it might work for you overseas? Kenshoo Social recently released a report to shed light on the potential appeal of global markets for Facebook advertising. Based purely on metrics, the U.S. is only mildly appealing. Utilizing a fun Olympics spin, the “2012 Social…
By Ross Shanken I believe that five years from now history will record that within the lead generation space a community of firms worked together, in collaboration, to solve for and defend against larger forces working against us. It is already happening. Like any revolution, it starts with a small spark. A thought or an…
