This week’s hot takes on hot topics in experiential marketing cover train takeovers, fast food dupes and “Crumbled” pop-ups. 

For more than two years, Bugaboo has been developing a stroller that can grow alongside families. So when the “missing puzzle piece” in its product portfolio was finally ready for its grand debut, the brand hosted an outdoor “On the Grow” pop-up event at New York City’s High Line Hotel. There, media, influencers and consumers […]

The earliest of mobile tour managers can be traced back to the Oscar Mayer Wienermobile, which debuted in 1936. It’s a unique role within the experiential marketing universe, one that involves protecting millions of dollars in investments; managing staff, schedules and logistics; and serving as the first line of contact customers have with a brand. […]

AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.

Multichannel Marketer’s sister brand LeadsCon had its fall networking event LeadsCon Connect in Chicago in late September. I swung by to learn more about lead generation in the home services, healthcare and insurance industries. Here are a few best practices from industry leaders that retail marketers can apply:  Include your top customer service agents in company […]

At 47%, nearly half of Halloween shoppers will begin shopping for the holiday before Oct. 1, according to the National Retail Federation survey of 7,945 consumers conducted Sept. 3-8 by Prosper Insights & Analytics.  Overall, 72% of consumers plan to celebrate Halloween in 2024, which is on par with previous years. The average Halloween spend […]

It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies. I’ve closely followed the Department of Justice’s (DOJ’s) current case targeting Google’s digital display-ads business and calling for the company’s breakup – and I’m worried by the […]

After more than 20 years in the hip-hop industry, rapper and cultural icon Fat Joe has shifted his focus to storytelling. Developed by Starz, “Fat Joe Talks” (premiering Friday) will feature exclusive interviews and intimate conversations