Topgolf doesn’t usually launch products, so when The Sure Thing club came about, the entertainment brand needed to take a big swing. Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to […]

True Classic’s $12 a year membership drives significant repeat purchases, said its VP of customer experience. The brand also boosted its CSAT score with a delivery date integration.   Apparel retailer True Classic wants enrolling in its paid membership program to be a “no-brainer,” said Breanna Moreno, vice president of customer experience.   And for […]

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on to effectively reach their audiences in the next 12–18 months? Bill Schild, GM, The Americas, Channel Factory, offers his insights. A generational shift in consumption Younger generations have already earned […]

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.

Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night […]

Tragedy struck last week when a teen took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup’s responsibility?

Deloitte’s annual holiday shopping survey finds that shoppers plan to spend more on experiences and non-gift items like decor and party apparel. Other 2024 holiday trends include an increase in October shopping, less loyalty and trading down.  Shoppers are planning to increase their holiday related spending 8% this year, according to consulting firm Deloitte’s annual […]

Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to […]