Here’s the cold reality: “No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.” That one piece is the “know, like, trust” factor. Lucky for you, Georgina El Morshdy, a copywriter and content marketing consultant, shares some helpful tips:
– 10 ways to get known online (e.g., create the right content, build relationships with key influencers, interview the experts)
– 10 actions to build your likeability online (e.g., be authentic, be visible, get your social media ratio right)
– 10 factors that will build trust with your audience (e.g., be consistently good, use case studies, avoid jargon)
For more about how content marketers should plan out their path to success, see here.
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