Content marketing is the top priority for digital marketers in 2013, according to a report from Econsultancy and Adobe.
The study found that 39 percent of marketers point to content marketing as a priority this year, up from 29 percent last year. The strategy is clearly picking up steam, which makes it imperative for marketers to understand how to wield the powerful tool effectively.
To that end, we’ve recently asked experts to share their definitions of what content marketing is. We also got their advice about what marketers should know before getting started with content marketing. Today we’re moving on to highlight some tangible steps and game plans for marketers who want to understand what their approach should look like and involve.
Here’s how five experts recommend marketers should tackle content marketing:
Sandra Zoratti, VP of marketing, executive briefings and education,
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