Author

  • A World Later

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Born to be Wired

    INSTANT WIN GAME DANGLES ORANGE COUNTY CHOPPER ORIGINAL IT WAS NINE YEARS AGO that Ideal Industries, Inc., a maker of products for electricians and datacomm

  • Automatic Transgressions

    THE PRIZE WAS a poster. One winner complained that his was ruined in the mail. When the fulfillment house pulled out his address to send a replacement,

  • Works

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Agencies

    The Gift of Music: New Cards for Digital Downloads

    A new card product from CFS lets marketers add downloadable digital music to their play list of premiums. The free music is delivered through a custom printed card and personal identification number (PIN) that allows the cardholder to download licensed …

  • Short Up Downer

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Tale Tattlin’ Got Me Rattlin’

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Agencies

    Taubman Incents Men with Style Packages

    Men like to be pampered too. Whether metrosexual or macho, what man wouldn’t like a mini-facial or an all-day 15% discount card for Bloomingdales or a fashion consultation with a denim expert? That’s the hope of Taubman Centers Inc., now out with …

  • Reiki Healer Thick Black Mad Stealer

    A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Agencies

    Ready, Set, Launch!

    WHAT’S THE sexiest word in the English language? Any marketer knows: “NEW!” But with a slew of new products hitting store shelves, it takes a savvy promoter