They’ll help you sample, coupon, run sweeps, or do direct response on the Internet. We’ll help you find out how they work and what to know before hiring

Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet

McCracken Brooks Communications’ recent purchase of fellow Minneapolis agency Maier Marketing adds thrust to the company’s goal of building a 100-person

4:00 PM, Sunday, Suburban Town, USA: The Stanley Cup playoffs are on Fox, and Dad and the three boys can’t take their eyes off the tube. The bowl on the

Hot on the hoofs of last month’s tribute to the Chicago Cows comes a stampede of cow campaigns. Why not? Animals have the proven ability to evoke human

Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure

Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the

The shame about running a worldwide awards program is that we only get to give you the details on the winners, as we have on page 52 of this issue. Scads

Omnicom Group’s technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football