Online promos get better mileage when they’re connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand’s

Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So

A few tidbits of truth from the 1999 scrap heap – before we jump-start the shredder and begin a new millennium.FURLESS FREEBIES. McDonald’s redefined

McDonald’s Corp., Oak Brook, IL, acquired bankrupt food chain Boston Chicken Inc., Golden CO, for $173.5 million in cash and liability assumption. The

..is another man’s “pop-culture archive.” In Alex Shear’s world, branded products offer both a link to marketing’s past and a bridge to its future.You

Consumers like to belong, but they’re sick of frequent-shopper cards. There are better ways to retain loyal customers, says PreVision Marketing principal

Thankfully, not every toy fad turns kids into knife-wielding, classmate-beating, larceny-committing fiends. Pokemon does, as anyone who has read a newspaper

There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV