Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.

The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The

Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state

They don’t even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows – both in the way

Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for

Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It’s a great time to be

The Bloody boycott is over, readers – you again have official permission to stay at the fabulous Broadway Millennium hotel. Didn’t know there was a boycott?

Who’s a more qualified candidate: George W. Bush, Al Gore, or Elmer Fudd?No, the linguistically challenged character hasn’t entered the U.S. presidential

Ocean Spray, Lakeville, MA, has brought in Pillsbury veteran Robert Hawthorne to turn around the troubled co-op.Hawthorne joined Ocean Spray as president-ceo

Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail