Drugstore chain CVS discontinued a pharmacy-tracking service for its ExtraCare cardholders after a consumer privacy watchdog group found a way to access sensitive purchase data. The service let cardholders with flexible spending accounts (through their …

While they may be expert at store layout and catalog design, many retailers slip up when designing the shopping experience for customers visiting their

Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon

A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

A diagnosis of diabetes can be overwhelming. You have to deal with new medications and/or the probability of daily shots of insulin, constant monitoring of your blood sugar and radical changes in diet. Eating anything containing sugar can disrupt…

Once again Google captured headlines this week. However, their new product feature and $300 per share sustained closing price was not enough to command the majority of the internet advertising related media. Something close to the heart of any…

Those looking for a stock tip probably should have wagered on Intermix recovering, which it did after announcing roughly two weeks ago that it had settled its spyware suit brought on by Elliot Spitzer. Besides paying $7.5 million, the company also…

Adware is not inherently bad…
As an affiliate marketer on the distribution end of the business, it’s difficult for me to categorically label this form of online marketing as malicious. The problem lies not in the applications themselves…

“Every time you play a hand differently from the way you would have played it if you could see all your opponents’ cards, they gain; and every time you play your hand the same way you would have played it if you could see all their cards, they lose.”

Sometimes a seemingly random occurrence can lead to one’s viewing the world differently. That experience happened recently when observing a seven year-old girl skip through commercials with the help of a digital video recorder (DVR). Until that moment…