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  • Testing for the Masses

    Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web 2.0. Google’s new product, dubbed…

  • Thinking Outside the Banner

    The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount…

  • DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT

    DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT
    Report Covers Seven Media, 19 Industry Categories, 30 Products &
    Services

  • Neverblue Media clicks with online marketers

    Neverblue Media Inc. foursome win BDC’s Young Entrepreneur Award for British Columbia

  • LashBack Launches CAN-SPAM Compliance Monitor

    LashBack Launches CAN-SPAM Compliance Monitor
    Email Marketing’s First Complete Compliance Service

  • Real-time Blogging

    Blogs have become a credible information source for public consumption, threatening news outlets and prompting them to hop on the bandwagon. Most media outlets, large or small, now have blogs on their sites. Unlike a print…

  • Coca-Cola’s New Enviga to Get Major Consumer Sampling

    Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.

  • New York Incentive Show Dies a Slow Death

    After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

  • Denny’s Adds Free Kids Meal on Halloween

    Denny’s is tapping a Halloween theme to give kids an extra treat.

  • Live from PROMO Live: Using Entertainment Ties to Break Through

    Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.