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Testing for the Masses
Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web 2.0. Google’s new product, dubbed…
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Thinking Outside the Banner
The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount…
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DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT
DMA RELEASES 2006 RESPONSE RATE TRENDS REPORT
Report Covers Seven Media, 19 Industry Categories, 30 Products &
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Neverblue Media clicks with online marketers
Neverblue Media Inc. foursome win BDC’s Young Entrepreneur Award for British Columbia
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LashBack Launches CAN-SPAM Compliance Monitor
LashBack Launches CAN-SPAM Compliance Monitor
Email Marketing’s First Complete Compliance Service -
Real-time Blogging
Blogs have become a credible information source for public consumption, threatening news outlets and prompting them to hop on the bandwagon. Most media outlets, large or small, now have blogs on their sites. Unlike a print…
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Agencies
Coca-Cola’s New Enviga to Get Major Consumer Sampling
Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.
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Agencies
New York Incentive Show Dies a Slow Death
After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.
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Agencies
Denny’s Adds Free Kids Meal on Halloween
Denny’s is tapping a Halloween theme to give kids an extra treat.
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Agencies
Live from PROMO Live: Using Entertainment Ties to Break Through
Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.
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