Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures

This wasn’t planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

It’s ironic, really, to see an image ad for Happy Meals. McDonald’s turned up the emotional volume on Happy Meal ads last month, breaking its most extensive

You’ve got a long way to go, baby. Legal and tax challenges have hit the booming online tobacco business as states seek to limit direct cigarette sales

I’ve been reading a lot about the steady decline of Priceline.com. (I’m still trying to decide whether the company is one of the most ridiculous business

McCann snares adult ad account; kids, promotion picks imminent.Burger King last month began assembling its new marketing network by naming McCann-Erickson