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American Demographics

February 1, 2001 | 

A potpourri of data appearing this February in PROMO's sister titlePack Your Bags Americans are hitting the malls before hitting the road. Along with

Executive Privilege

February 1, 2001 | 

Top brass who play along with promotions bring fun to the corner office and credibility to the brand.Ford India president Phil Spender wasn't trying to

What’s the Buzz?

February 1, 2001 | 

Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month - and she's not alone.Trend Central, a Web site launching

ADDITIONAL SIDE EFFECTS

January 1, 2001 | 

DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT'S STILL NOT SAFE FROM CONTROVERSY.You know you've arrived - for better or worse

German Bank Says `Show Me The Money’

January 1, 2001 | 

For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated - if not outright prohibitive - environment

2000 the year in review

January 1, 2001 | 

january Trends: Keebler's Southern California Soccer Consortium and Rosie O'Donnell's Chub Club prove that tapping into consumer touchpoints (such as

A Lesson in Numbers

January 1, 2001 | 

Volume, profit, and share are the spice of a client's life. Tell me what you want, what you really, really want."The Spice Girls, a musical group known

E-eek!

January 1, 2001 | 

E-mail is beginning to creep me out.I got a disconcerting pass-along from a friend - a chain letter of sorts - that asked about a dozen personal questions.

The Nine-Month Campaign

January 1, 2001 | 

Makers of baby products try to beat the stork into expecting households.When Janice Uhlin-Rowe of Charlotte, NC, became pregnant for the first time five

Cool as Ice

December 1, 2000 | 

Brands lace up with figure skating to get closer to females.Figure skating's roots can be traced back to Jackson Haines, an American-born gentleman who