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  • Lay’s Taps TV Show to Share the Joy

    Lay’s potato chips have found a new home on TV and online.

  • Gather.com Brings on Top Consumer Brands

    Social media Web site Gather.com has signed a number of new advertising agreements with top consumer brands.

  • Rebates Can Be a Gateway to CRM: Q&A

    Rebates should be treated more like fan mail.

  • Innovation, 3; Idiocy, 3

    What is it about human nature that makes us want to kick a guy who’s down? A lot of folks took a beating in Boston’s bomb scare last month. Cartoon Network’s

  • PROMO Index

    Turbo Tax The Tax Rap TurboTax is putting a fun twist on tax season to get people to rap for cash. People upload rap videos about taxes to www.youtube.com/contest/thetaxrap

  • Dogs Rule

    For dog lovers, the Westminster Kennel Club Dog Show is their Super Bowl. Like discerning football fans, devotees of man’s best friend appreciate it when

  • When “Free” Really Isn’t

    One of the FTC’s current hot buttons is investigating advertisers who are running offers for all things “free.” Specifically, the FTC becomes interested when things advertised as free truly…

  • Wireless Web Users: Who Are They?

    A recent study released by the Pew Internet & American Life Project gives some broad demographic information about Internet users who have surfed the Web with a wireless device as opposed to users who have not.

  • Google Gains, Yahoo Loses in January

    According to recent figures released by comScore Networks, Google remains the dominant king of the search engine realm. In January of 2007, it gained 0.2% from the previous month to claim 47.5% of all search queries conducted…

  • Yahoo Ads Seeing More Clicks

    By now, many people know the power of online advertising. Google derives virtually all of its financial strength from it, site owners across the globe are making good money from it, and online tricksters everywhere are doing their…