Articles by

Quisp Lives!

June 1, 2001 | 

When last we saw our hero, he was fresh from victory over Quake, voted out of existence in a late 1970s sweepstakes by Quisp-hungry consumers. Then fans

Sponsorships: Getting in on the Action

May 1, 2001 | 

Sponsors target niche properties and activate, activate, activate.

Research: Reaching Beyond Scanners

May 1, 2001 | 

Web mining fuels 9.0 percent rise in spending.

Please Don’t Hang Up

May 1, 2001 | 

 

Fish Stories

May 1, 2001 | 

 

The Girls Are Back In Town

May 1, 2001 | 

Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were

SPECTRA SPOTLIGHT

May 1, 2001 | 

Rug Cleaner Consumer Profile

Promotional Products: Swagger in Their Step

May 1, 2001 | 

Promotional product spending again posts double-digit gain.

Five States Sue RJR

May 1, 2001 | 

AGs contend ads, matchbooks still target kids.

Crunching the Numbers

May 1, 2001 | 

POPAI's new measurement study gives P-O-P a leg to stand on.