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Never Say Never Again

October 1, 2001 | 

James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based

WHAT A TRIP!

September 1, 2001 | 

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

The Price Is Righter

September 1, 2001 | 

There's nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

STILL TICKING

September 1, 2001 | 

What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According to a recent survey from Promotional Products

Special Report: Beyond the Music

August 1, 2001 | 

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching

Making the Grade

August 1, 2001 | 

Don't let the green hair and body piercing fool you. Today's college students aren't simply scrounging pennies for pizza and beer. In fact, they're spending

Of Tobacco and Mushrooms

August 1, 2001 | 

The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.

Riding the Brandwagon

August 1, 2001 | 

Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store

Pay Dirt

July 1, 2001 | 

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual

The PROMO 100 Alphabetical Index

June 1, 2001 |