DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24

In less than two weeks, from February 21, 2007 through March 5, 2007, the Dow Jones Industrial Average lost more than 700 points, or almost six percent of its value. In the week and a half since, the Dow has gained less…

Mortgage banking as a whole has played a significant role in the Internet advertising landscape. It provided the catalyst and platform for LowerMyBills’ $380 million purchase and NexTag’s estimated $90 million…

New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

NEW YORK, NY, February 22, 2007 – The Direct Marketing Association’s (DMA) Quarterly Business Review (QBR) for the fourth quarter (Q4) of 2006 reported the 14th consecutive quarter of positive economic growth, with findings that…

A couple weeks ago, comScore indicated that Yahoo!’s new search ads, delivered on the new platform called Panama, saw a jump in click-through rates. Yahoo!’s stock has reaped the benefits, growing more than…

A recent survey conducted by marketing firm Youth Trends shows that American youths between the ages of 17-25 like Facebook more than MySpace.

As strange as it sounds, a new report released by the Forum to Advance the Mobile Experience (FAME), and sponsored by Palm, indicates that mobile device users in developing countries are more eager to access content and…

A new report released by Nielsen titled “The State of the Console” reaffirms that gaming consoles are continuing to get a firm grip on American households. This is hardly surprising given the recent buzz surrounding new…

Compliance = Reputation = Deliverability = Profits:
This week I had the pleasure of attending Marketing Sherpa’s Email Summit in Miami, Florida. I’m always…