Pressing Forward
Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed
Articles by
A Real Gasser
Editor's Note: The following campaign earned the Gran Prix as Best Promotion in the World last fall in the Association of Promotion Marketing Agencies
ipromote: Two Places at Once
Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines' sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with
It’s a Relationship Business
It was tough making those first phone calls the week after Sept. 11 as I set about writing this month's feature story. How could I possibly ask people
Whatever Works
I know this campaign is old, but I still think it's great. That's how one industry expert apologetically offered his nomination for Best Overall Promotion
Practical Magic
Walt Disney World this month kicks off a $500 million, 15-month birthday party for the Magic Kingdom's original character: Walt Disney himself. The 100
Stocking Stuffers
Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.
DATABASE MARKETING: Going for Gold
Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn't waiting. Colorado Springs,
A Drive for Five
Who says it's a bad time to start an agency? The principals at Launch55 certainly don't. In fact, this trio of marketing veterans believes there's no
Going Continental
Editor's note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn't seen
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