New York, NY, March 28, 2007 – Improving Web site performance through analysis is at the heart of the Web Analytics Track during the upcoming Annual Conference for Catalog & Multichannel Merchants (ACCM) (www.accmshow.com), which will take place May 21 – 23 at the Boston Convention and Exhibition Center in Boston, MA.
Led by Bill Bruno, project manager at Stratigent, this day-long intensive, which will take place on May 21, will explore methods for analyzing information collected on consumer behaviors, Key Performance Indicators (KPIs), and how to create reports for management. An overview of how to select a Web analytics tool also will be presented.
May 21 Web Analytics Intensive Schedule:
8:15 am – 9:30 am
Finding the Golden Nuggets – What Information Is Crucial to Analyze
Speaker:
·Bill Bruno, Project Manager, Stratigent
In the Web Analytics Intensive’s first session, Bruno will explore what information is most important to collect and analyze to reap the best ROI, including how users interact with navigation, understanding key processes and their fallout, where traffic is coming from, and which sources of traffic convert the best.
9:45 am – 10:45 am
Key Performance Indicators and Executive Reports
Speakers:
·Bill Bruno, Project Manager, Stratigent
·Lisa Papageras, Manager, E-Commerce, What on Earth/Art & Artifact/Signals/Wireless, Universal Screen Arts, Inc.
When it’d possible to measure and report on so much information, how do you boil it down to what’s really important? And what type of reporting do you provide to management? In this session, we will answer those questions as well as explore the purpose of your site and the key value events, how you measure success on your site, and dashboards.
1:00 pm – 2:00 pm
Coming Full Circle – Improving the Customer Experience & Increasing Conversion
Speaker:
·Avinash Kaushik, Blogger & Web Analytics Evangelist
This session will focus on how to use the critical information about customer’s buying behaviors online to improve their online experience and increase conversion. Methods for optimization also will be explored.
2:00 pm – 3:00 pm
Measuring the Results
Speakers:
·Bill Bruno, Project Manager, Stratigent, LLC
·Daniel Cotlar, Chief Marketing Officer, blinds.com, Global Custom Commerce
Examples of how to measure results of the impact Web analytics have on conversion rates will be presented as well as how to make use of the advanced features Web analytics tools, populate the proper variables, and make analytics a primary motivation for Web development.
3:00 pm – 4:00 pm
Web Analytics Tools Lab and Vendor Demonstrations
Speakers:
·Bill Bruno, Project Manager, Stratigent
·Avinash Kaushik, Director, Web Research & Analytics, Intuit
In this last session of the day, the step-by-step process of choosing a Web analytics tool will be the focus. Factors including requirement gathering and budget concerns will be discussed. Representatives from Web Analytics Tools will be present to answer questions.
About ACCM
Co-sponsored by the Direct Marketing Association (DMA) and Multichannel Merchant, the Annual Conference for Catalog & Multichannel Merchants (ACCM) is the world’s largest and most comprehensive conference for catalog, Internet, and multichannel professionals. For more information and to register, please visit www.accmshow.com.
About Multichannel Merchant
MULTICHANNEL MERCHANT helps executives manage all facets of their businesses by providing superior analysis of successful strategies across all areas of multichannel marketing – print, catalogs, e-commerce, merchandising, operations, retail and more. It’s the one source that helps professionals capitalize on opportunities in their core businesses, and integrate strategies to maximize their successes in each channel. MULTICHANNEL MERCHANT’S franchise includes MULTICHANNEL MERCHANT magazine; the Annual Conference for Catalog & Multichannel Merchants (ACCM); MULTICHANNEL MERCHANT Weekly, List & Data Strategies, and Searchline e-newsletters; www.multichannelmerchant.com; the Annual Multichannel Merchant Awards; and much more.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the US and 50 other nations, including a majority of the Fortune 100 companies, as well as nonprofit organizations.
In 2006, marketers – commercial and nonprofit – spent $166.5 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $1.93 trillion in incremental sales. Last year, direct marketing accounted for 10.3 percent of total US GDP. Also, there are today 1.7 million direct marketing employees in the US alone. Their collective sales efforts directly support 8.8 million other jobs. That accounts for 10.5 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
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