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Microsoft’s Entrance to AdCenter: Google and Yahoo, Be Prepared!
Let’s welcome Microsoft’s AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the sidelines for quite awhile and watched as first Overture (later bought by Yahoo…
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Microsoft and EBay: Doubtful
According to the New York Post, Microsoft has been involved in very covert talks with eBay about acquiring the giant online auction site. Discussions have cooled off recently because of the worries about anti-trust issues, but the Post…
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Google Checkout Foreshadowing Battle with PayPal?
Back in February there were murmurs about something called GBuy, which was supposed to be Google’s response to PayPal. Jeff Jordan, the president of eBay’s PayPal unit, said that “It’s a very legitimate competitive threat. It’s…
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Google Making Headway into Video Ads
Last week Google announced that they would begin selling click-to-play advertisements to advertisers in the U.S., Canada, and Japan. It will be a computerized auction service that will allow marketers to place these video…
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Google Captures 50% of April Searches
According to Nielsen//NetRatings, Google garnered 50% of all searches conducted in April, once again proving their dominion over the search realm. Yahoo! was second with 22%, while MSN was third with 11%…
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SPOTLIGHT ON… Scott Rewick from Next Internet
– Learn how Scott started Netblue
– Find out what happens late at night when you’re playing poker with
billionaire Ebay founders
– Discover how Scott is funding companies -
Edu-adventures: Connecting Two Worlds
This week marks the third year that Eduventures, a market research and consulting firm for education institutions, has put on their Competing in Higher Education tradeshow. With only a handful of lead generation firms at the show…
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Edu-adventures: Education Lead Generation Landscape
Part One of this piece on the recent Eduventures conference in Boston sets the framework for the information below. It tells of the unique nature of the conference as it brings together, not necessarily by choice, two very different…
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Agencies
Kodak Launches Pirates Promo, Sweeps
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer’s most anticipated films, Pirates of the Caribbean: Dead Man’s Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.
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