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A word from the roadies

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The summer concert season is beckoning, but before you slap your brand's name on that tour bus, listen up to seven tips from true roadies agency marketers

In Store for the Future

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Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted

Can-Do Collaboration

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Marketers targeting Hispanics have a new resource for event marketing, and they have local chambers of commerce to thank for it. Grupo Hacerlo began operations

Asian Delights

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Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors

Special Report: Event Marketing

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Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

Over the Top

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I am so confused. No, really. I am more confused now than I've been in 20 years doing marketing. There are so many opinions out there. What is marketing

Book Smarts

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Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider to be extremely

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