NBC and Liberty Mutual have struck a marketing partnership that casts the insurance company as primary sponsor of two movies tied to a larger promotional effort based on the theme of personal responsibility.

It should come as no surprise that the majority of Wikipedia’s traffic comes from Google, followed far behind by Yahoo!. This might beg the question: where do these users go afterwards?

The end of 2006 seems like a long time ago, and it is fairly obvious that the typical cell phone consumer has had a dramatic shift in expectations and tastes regarding their mobile experiences. This is reflected in the most recent “comScore Wireless Report,” which reported its findings based on the responses of more than 2,000 U.S. wireless cell phone users.

Recent figures released by Nielsen Monitor-Plus reveal that while U.S. Advertising Spending grew just 0.6% in 2007, Internet ad spending grew 18.9%, making it the strongest category for the year.

Leading interactive marketing agency signs Foxwoods Resort Casino and Century 21, among others

When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything…

Oridian’s worldwide presence will enable Fashion TV monetize all international ad traffic over FTV.com which reaches over 800,000 unique users per month

I came across an article on CCNMoney.com earlier this week relating to slide.com which was founded by Max Levchin.

New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services

LinkValu announces exciting enhancements to their eLifePolicy website and the launch of ‘Q2 Spring into Action Bonus for CPA Affiliates – Meet LinkValu at Ad:Tech San Francisco in booth #5558