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  • People versus Partners

    In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great Depression but luckily not rivaling the Depression’s impact on the employment index and…

  • Internet Advertising MBA

    When you just start out in any space, it is easy to feel out of place, and when you’ve worked in a space for a long time, it’s just as easy to spot those who haven’t. If you are the newbie, you might understand the…

  • eBureau Unveils eVerify For Online Leads(tm), Industry’s First Intelligent Online Lead Verification Service

    New Offering Positively Verifies More Consumer Leads by Utilizing Broader, More Relevant Data Resources and Correcting Mistyped Information

  • New Line’s Still Named EVP for Weinstein Co.

    Lance Still has been named executive vice president of promotions and integrated marketing for The Weinstein Co., an independent film studio

  • A.C. Moore Launches New Customer Loyalty Program

    Arts and crafts retailer A.C. Moore has rolled out as new customer loyalty program that rewards participants based on their purchase habits

  • Gillette Offers Fans a Shot at Young Guns NASCAR Tour

    Gillette will give NASCAR fans a chance to compete in a customized driving school led by its six “Gillette Young Guns” drivers

  • Intergi’s Video Game & Entertainment Advertising Network

    Intergi’s Video Game & Entertainment Advertising Network
    Has Largest Potential Reach in U.S. According to Newest comScore DataTargeted Ad Network Has Potential Reach of More Than 52.4 Millions Unique Users a month,

  • Buying Loyalty

    Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things – the established players…

  • Google Isn’t As Smart As We Think

    It’s not often you listen to a panel that contains a CEO of a large B2B lead generation platform play and a founder of a company whose entire business still comes from incentive marketing. Throw in a travel…

  • Common Denominator

    The concept of common denominators is something we all learned about in elementary school, and like many elementary school lessons – cursive handwriting, long division by hand and finger painting – some of us may require a quick refresher course.