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Incentive Promotion: Crossing the Chasm – Part 2
In the past we’ve written, probably more than any other publication, about various forms of incentivized marketing. It’s an amazing business that has had more comebacks than John Elway, and despite the lickin’, keeps on…
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52 Percent of US Internet Users will be Social Network Users by 2013
Figures released on Monday by eMarketer showed that an estimated 79.5 million Internet users in the U.S. used social networks in 2008, about 41 percent of the entire Internet population in the country.
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Mobile, Mobile, Mobile
A recent study released by KPMG LLP, an audit, tax and advisory company, in conjunction with the venture capital new media organization AlwaysOn, highlighted the growing importance of the mobile realm.
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Resurgence of Facebook Applications
It could easily be argued that Facebook’s redesign more than six months ago basically threw a blanket over the social network’s applications. While many of the irritating aspects of applications were muted thanks to the new interface, it came at a big cost to Facebook application developers.
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Spam Landscape Shifts a Bit
Symantec recently released its “The State of Spam” monthly report for February 2009, which showed that the U.S. is losing a bit of ground to other countries in terms of being a region of origin for spam.
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Optimize your way to PPC success
If you ask the top pay per click marketers what is one of the factors that have allowed them to achieve their success it’s their ability to optimize campaigns. Being able to adapt to the changing demands of the market can determine whether a PPC campaign will be successful or just a drain on your budget.
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How does an Email Marketer cut through inbox clutter?
Email marketing has had so much success that we are now starting to see more restrictions on deliverability and lists are becoming less responsive due to the increasing amount of competition.
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Agencies
Twix Seeks Big Laughs in Video Contest
Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand.
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Huge Opportunities Exist in The Online Dating Space
I have spent the last few weeks digesting my thoughts and analyzing where I believe the online dating space is headed this year.
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comScore on 2008 and 2009
On Monday, comScore released its “The comScore 2008 Digital Year in Review” report, which highlighted important online marketing trends in the U.S. and gave some general expectations for 2009.
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