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  • Nokia Drives Mobile Phone Marketing

    Eric John, head of glbal marketing for Forum Nokia, talks about mobile phone sales and mobile marketing

  • Coupon Facts

    Consumers shrug off self-consciousness to save money with coupons

  • Offer Multiple Prizes Instead of Just One

    Beat the recession without breaking the bank

  • Sharpie and Others Offer Lessons in Getting Customers Talking

    Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking

  • Letters to the editor

    Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It’s actually quite cut and dried if you look at it. In the short term, marketers

  • Online Advertising in January

    Nielsen Online recently unveiled a quick peek at the online advertising landscape in January. The business-to-business, software and Web media industries experienced big boosts in ad impressions, while some familiar companies topped the sponsored link impressions list.

  • Retailers Flock to E-Mail

    According to recent figures released by e-mail marketing strategy and creative services firm Smith-Harmon Inc., retailers ramped up their promotional e-mail campaigns in December, building on a trend that began in September.

  • Top Gaining Sites in January Reflect Tax Season

    comScore’s latest portrait of the top Web in January showed that tax and career sites experienced big boosts in traffic, while Facebook finished the month in the elite top 10 list of the biggest Web properties for the first time.

  • New Year. New Mailer’s. Same Mistakes

    In any business venture, you should begin with the end in mind. For email marketers, the end goal is to execute a successful email campaign.

  • The Battle Over Display

    A reader commenting on our, or at least my, non-stop obsession with flogs, quipped that we should change the name from DMConfidential to FlogConfidential. It’s true. Q1 2009 has ushered in the year of the flogs…