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Engagement
CBS Pumps Video at Gas Stations
In a move to extend its out-of-home initiatives, CBS struck a deal with Gas Station TV to push programming streams to viewers at gas pumps.
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Engagement
Coupons, Newspaper Inserts Influence Holiday Shoppers: Survey
People looking for some big savings this holiday season are relying on coupons, newspaper inserts and word of mouth, among other tactics a new survey found.
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Customer Acquisition Network Acquires E-Mail Marketing Firm, Options Media Group
Customer Acquisition Network, Inc. (OTCBB:CACN – News), an emerging Internet multi-channel network, announced today that it has entered into a definitive agreement to acquire privately owned Options Newsletters, Inc
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interCLICK Expands East Coast Sales Operations
Jay Freedman has been appointed Vice President of Brand Sales at interCLICK (http://www.interclick.com), one of the nation’s largest Internet advertising networks, and a wholly-owned subsidiary of Customer Acquisition Network, Inc. (OTCBB: CACN).
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What would Affiliate Managers tell us if they sat on Santa’s lap?
It’s the Holiday Season and Santa isn’t the only one making his list and checking it twice. Networks and Merchants all over the World Wide Web are busy making their lists as well.
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4 Ways to make Lead Generation Marketing Simple and Effective Now
Online lead generation is the fastest growing segment in online advertising. Lead generation is growing more than twice as fast as the online advertising market and, at last count, was valued in excess of $1.3 billion per year.
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Ringtones Survival Guide
In this week’s Trends report, we introduce the notion of affiliate accountability, not that affiliates have thus far in their existence acted without accountability, but for reasons both valid and not…
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Affiliate Accountability
In last week’s article, we looked at something we called the Affiliate Divide, a term we defined to describe the gap that separates, and the one that some cross, when they go from being independents to owners of…
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Social Networks Are Sexy
A couple years ago there was widespread ambivalence concerning the real potential that online video held for financial viability.
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Search Engines Attract Self-Searchers
A recent report released by the Pew Internet and American Life Project indicated that 47% of U.S. adult Web users have searched for information about themselves
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