According to Nielsen, Google remained the top Web brand in February. However, a certain book of faces usurped the search giant in terms of traffic last week, according to Experian Hitwise.

According to a recent study released by Unica, a marketing technology provider based in Waltham, Mass., marketers in North America are doing a pretty good job of utilizing or planning to utilize social media.

According to a recent study conducted by BIA/Kelsey and ConStat, almost all Internet users in the U.S. use online media when researching local products and services.

As I was walking around this past Affiliate Summit, I couldn’t help but notice companies looking to buy call center generated leads.

Small- and medium-sized businesses are taking up their arms to battle against the self-defeating clutter plaguing inboxes in 2009. Personalization and targeting are the names of the game in 2010.

Spending on online advertising and marketing will surpass print for the first time in 2010, according to Outsell Inc.

What’s the number one concern among Affiliate Marketers? The news sites and forums have been buzzing with the issue of State’s taxing affiliate and online purchases for over a year now.

The accounts vary, but unlike years past where regardless of the prognosticator, the predictions looked dire, today when it comes to how much will Facebook make, the only question is how high…

For as much as the performance marketing industry has changed over the past decade, some things have not changed all that much. We still use the pixel in order to track…

Social networking sites are being accessed more and more via mobile browsers, but not all the big dogs have loud barks. While Facebook and Twitter are thriving in the mobile realm, MySpace seems to be foundering.