You might say that Goldfish walked so that other outliers could run during New York Fashion Week (NYFW). The semi-annual event offers top-tier global designers an opportunity to showcase their collections for the upcoming season, and provides sponsors with an opportunity to connect with a high-brow audience. But following the cracker brand’s strut down the […]

Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo Pino, CEO and Creator of audiovisual production company Smilehood (“Plim Plim”), shares insights on how children’s content execs must adapt in 2025 by combining established concepts with innovative strategies to find a way forward. The oversaturation of children’s content in […]

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

What makes fans tick? Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500 […]

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and Live Investment, GroupM US, talks Super Bowl Strategy. How will this year’s Super Bowl game look different than last year? Together, influencers and celebrities will create a powerful dynamic in this year’s Super Bowl. Featured prominently in this year’s creative, influencers […]

In a world often consumed by virality and trends, Tanqueray is sticking to its roots and championing the idea that some things—like a gin martini—never go out of style. The brand’s “Classic or Nothing” campaign, which launched last fall, has been the driving force behind a new long-term strategy aimed at “demystifying” the category and […]

Valentine’s Day is right around the corner, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands are seizing this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the […]