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Virtual Goods Increase Brand Awareness, Ad Awareness and Purchase Intent
Virtual goods are being pushed to the forefront of many discussions, thanks to the likes of Facebook, Zynga (and its big investor Google) and Foursquare.
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Back-to-School Spending on the Rise
While the heat screams “summer!” each and every sweltering day, it’s already time to start thinking about back-to-school shopping — at least, according to the National Retail Federation, which recently released its “2010 Consumer Intentions and Actions Back to School” survey, conducted by BIGresearch.
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California Leads the Blogosphere
The latest figures from Sysomos show that more than half of bloggers in June fell into a single age bracket, the gender split was slightly tipped toward the fairer sex and one state ruled all other states/provinces — by far.
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The Trouble with Transparency
If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those..
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You Are What You Tweet
We can all think of a scenario where we would like greater transparency. We wrote this week about the various tensions in the advertising community around…
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The Week in Review
Headlines from the industry.
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IAB’s In-App Advertising Overview
Advertising within mobile applications is, obviously, a big, emerging beast that is just beginning to rise from the waters. While Apple’s devices and platforms have played the biggest hand so far, Android and BlackBerry have also been key players.
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Google, Social Media are Huge in Asia Pacific, with Korea Leading the Way
In two separate reports from comScore and Nielsen, Google is shown to boast the most unique visitors of any Internet property in Asia Pacific
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Social Networking Sites Visited by Nearly a Quarter of Employees
Trend Micro’s latest global survey finds that nearly a quarter of employees visit social networking sites while on their companies’ corporate networks.
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The Dominance of the .com TLD
Quick: what’s the most popular top-level domain?
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