Instead of harping on the negative, today, we wanted to take a deeper dive into one of the segments that many in the sector have a lot of interest, and are looking to it as one among the largest…

Direct marketing exists all around us. And, whether we like to admit or not, almost every interaction has a monetary component tied to it at some level. The waiter who gives great service? In an ideal…

In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters

Nielsen delved a bit further into the activities that American mobile users partake in and found that while the E-Mail and Social Networking sectors maintained their prominence, News & Current Events and Portals saw significant shifts

“Power Moms” are a mighty consumer group, especially during back-to-school time, when they’ll spend around $21.35 billion this year on supplies. The best ways to reach them are online ads and through other moms.

Bing-powered search is now driving nearly a quarter of all searches in the U.S., according to the latest figures from Experian Hitwise.

It is the love / hate relationship between affiliate manager and affiliate. Make money. Make me money, but don’t get in trouble. Need me to look the other…

If you are reading this at an office, try this out. It works best at offices full of mostly younger people, and it works especially well at places where the core business has little to do with…

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According to recent numbers from Compete, more than eight out of 10 consumers shop online at least once a week.