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Online Ad Spending Will Boom to $28.5 Billion in 2011
According to eMarketer, the continually struggling economy will direct ad dollars toward the Internet. This means that after shrinking in 2009, U.S. online ad spending is set to see healthy growth for the next several years.
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Online Shoppers Are More Responsive to Paid-Search Ads This Holiday Season
According to Kenshoo’s “2010 Online Holiday Shopping Report,” search advertising budgets and total online sales transactions were both up during the 26-day period ending with Cyber Monday from their levels last year.
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A Majority of Users Ignore Internet Ads More Than Other Ads
Despite the Internet’s heralded usefulness for targeting ads and reaching the right consumers, a recent Adweek Media/Harris Poll survey found that the majority of adults in the U.S. say they disregard Internet ads more than they ignore ads on other media.
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Android Continues to Surge, as Desirable as iPhone Devices
According to the latest MobiLens report from comScore, smart phones are now owned by a quarter of all mobile subscribers, and Android is continuing its greedy surge in the smart-phone OS market.
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Lead Generators for Mortgage Assistance Relief Services Targeted by the FTC
The Federal Trade Commission (the “FTC”) recently announced its long-expected Mortgage Assistance Relief Services (“MARS”) Rule (the “MARS Rule”). Under the MARS Rule, the FTC will subject…
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Tracking vs. Sharing
Almost six months ago, the Wall Street Journal published an article titled, “The Web’s New Gold Mine: Your Secrets.” They prefaced the piece by saying, “A Journal investigation finds that one of”…
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Ultimate Affiliate Event Packs a Big Punch at Affiliate Summit West
Moss Networks announces the inaugural Ultimate Affiliate Event (www.UltimateAffiliateEvent.com) taking place on January 9, 2011, to kick start Affiliate Summit West, the premier affiliate marketing conference in Las Vegas.
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The Week in Review
Headlines from the industry.
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Diablo Media to Donate Portion of December Profits
Diablo Media, www.diablomedia.com, an industry leader for affiliate networks, announced today the launch of their Diablo Cares program.
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RingRevenue Completes $4 Million Financing to Drive Continued Growth and Expansion
RingRevenue, Inc., announced the closing of a $4 million round of funding led by GRP Partners and Rincon Venture Partners, bringing the company’s total financing to $7.5 million.
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