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  • Social Networks and Blogs Claim 21.3% of Internet Time

    Nielsen whipped out a mess of interesting data in its “State of the Media: U.S. Digital Consumer Report” for Q3-Q4 2011. Among the findings is that 13.4 percent of mobile phone time is spent text messaging, while 21.3 percent of Internet time is spent with social networks and blogs.

  • Inbound Marketing: 61% Lower Cost Per Lead Than Outbound Marketing

    HubSpot’s “The 2012 State of Inbound Marketing” reveals the findings of a January 2012 survey of 972 marketing professionals. Among the key takeaways is that inbound marketing-dominated organizations benefit from a drastically lower cost per lead than marketing-dominated organizations.

  • Google Accounts for 75% of Total Mobile Data Traffic Produced by Advertisements

    According to a report from Bytemobile, Google is responsible for 75 percent of total data produced by mobile advertisements. Also, the majority of total data traffic generated by iPhones and iPads comes from just three apps.

  • U.S. Ad Spending Must Catch up to Time Spent on Mobile

    According to new findings from Flurry, U.S. ad spending on mobile in 2011 lagged well behind the actual consumers’ time spent on the medium relative to others.

  • CTR for Search Ads Trumps CTR for Display Ads in Q4 2011

    According to a report from xAd, click-through rates (CTR) for search ads outperformed CTR for display ads in the fourth quarter of 2011. Also included in the report is the finding that mobile search activity peaks at the end of the workweek.

  • Tax Sites Gain Popularity, Google Ad Network Reaches 93% of Online Americans in January

    As tax season approaches, tax sites drew nearly five times as many visitors in January than they did in December, according to comScore.

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  • Webair FusionCloud Provides Unprecedented Cloud Speed and Performance

    New York, NY (February 21, 2012) – Webair (www.webair.com) continues to evolve its industry leading cloud hosting technology by providing the fastest disk speeds possible in the Cloud through a new partnership with Fusion-io (NYSE:FIO). Backed by state of the art Fusion ioMemory, Webair has…

  • Lessons from Buddha ;)

    Just like you, the cpa world is something we think about all the time. I was last active on a day to day basis when ringtones were still hot. It was a fun time and so many people did so very well. It was quintessential cpa network days. Each network had a ringtone offer…

  • Is the Model Broken?

    The CPA network space has started the year off with a bang. The trouble being that it isn’t necessarily a good bang. One storied network has fallen and the buzzards are swirling around another. On the surface their troubles seem so simple; they go like this. They floated…