Marketers looking to customize and improve their Twitter campaigns should know about these six analytics tools: 1) SocialBro: real-time analytics and insights; 2) TweetReach: see the reach of your tweets; 3) Buffer: schedule tweets and see how effective your tweets are; 4) TwentyFeet: a simple way to see Twitter metrics; 5) Goo.gl: a URL shortener […]

As if Groupon didn’t have enough troubles: The daily-deals company is facing yet another class-action lawsuit, courtesy of San Diego-based law firm Robbins Geller Rudman & Dowd LLP, which previously sued Groupon in the spring. The class action is on behalf of Groupon common-stock owners during May 14-Nov. 8. “The complaint charges Groupon and certain […]

By Chandler Galt, social media account manager at Webmarketing123

One of the biggest challenges social media marketers face is tying revenue to social media efforts. How do you know if it’s more important to build out a Facebook timeline or spend time training your sales team to mine for leads on LinkedIn? Thankfully, the Google Analytics team has developed new reports to help make this decision process easier. Our guide will show you how to derive actionable items to increase your lead generation from social media.

Have you purchased movie tickets recently? It seems that moviegoers are often forced to choose between the 3-D and regular versions of the movie they want to see. Well, marketers who deal with scoring leads might be compelled to make a similar decision, too. While traditional lead scoring deals with two layers, the emerging trend […]

Facebook, Twitter, LinkedIn and their cohorts are far from new, but if you look at the way many companies are utilizing them for lead generation it seems like social media is something that burst onto the scene last week. Here are five “realities of social media lead generation” that some companies seem to misunderstand: 1) […]

On Friday, Groupon announced its acquisition of CommerceInterface, a Web-based channel management technology provider. The daily-deals company has used CommerceInterface technology to streamline its Groupon Goods operations and automate interactions with vendors since April 2012. “The acquisition enables Groupon to leverage infrastructure provided by CommerceInterface to support and optimize the Groupon Goods business around the […]

Pagemodo, a company that helps small businesses to design and publish Facebook pages, has shared an infographic about how small-business marketers can use social media as a market research tool. Social media is “a great way to gain valuable insights about your customers behaviors and preferences without conducting expensive research studies,” the company says. Here […]

Experian Marketing Services recently released some insights from it analysis of Dec. 9. Among the findings is that more email campaigns mention offers in the subject line than last year, and fewer subject lines are touting flash sales than they were this time last year. According to Experian, 28.6 percent of email campaigns have offers […]

According to the Interactive Advertising Bureau (IAB), Internet advertising revenues in the U.S. hit $9.3 billion in the third quarter, making it the biggest quarter on record. This figure was also an 18 percent year-over-year improvement from the $7.8 billion in revenues in the third quarter of 2011, and a 6 percent increase from the […]

Webinars are an effective multipurpose tool for any marketer trying to generate leads. Running them might require mastering a slight learning curve, but once webinars are an established part of a company’s strategy, they can actually benefit and feed other lead-generation tactics. To get ideas for webinar topics, a marketer doesn’t need to look very […]