Instagram boasts 90 million monthly active users, 40 million photos shared on its social network every day, 8,500 likes per second and 1,000 comments per second. Yet marketers might not have a good grasp on how they can leverage a potentially large, engaged audience on Instagram to meet their business goals. Here are five pieces […]

Have you heard about HTTPS/SSL encryption for Google searches? Do you know why you should care about it? Don’t let the acronyms fool you into thinking that it’s irrelevant to you. If you rely on organic SEO in any way, you should be paying attention. Chris Horton, a content creator and digital strategist for SyneCore […]

Should content marketers and professional bloggers consider producing long-form content? According to one analysis, longer-form posts don’t necessarily lead to more engagement. Also, maybe long-form content can be better communicated through other mediums (e.g., e-book, webinar, etc.). But for those who want to dive into the long-form pool, know that there are more challenges there […]

Facebook updated its “Nearby” feature in its iOS and Android mobile apps back in mid-December. Now that the revamped Nearby is widely rolled out and with Graph Search on its way to more and more users, it’s high time for small businesses to consider how they can take advantage of Nearby to squeeze out all […]

Yahoo appears ready to make its third M&A deal since CEO Marissa Mayer came on board: The company is expected to announce its acquisition of Snip.it later this week. Snip.it is “a Pinterest-like site for article curation,” according to AllThingsD, which first reported the coming deal. The acquisition would cost an amount in the mid-teens […]

By Tamara Weintraub, content marketing manager, ReachLocal

Online and social media marketing has enabled small businesses to build relationships and promote products and services in new and dynamic ways. So, how can businesses use these platforms to build brand loyalty and encourage repeat purchases that drive long-term success? Many businesses find success with cause marketing, or cause-related marketing, which provides an interest-based outlet to create and build relationships with existing and prospective customers. Here are four things you need to know about cause marketing for your business.

We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia […]

Infogroup Targeting Solutions (ITS) and Yesmail Interactive have partnered to take a look at how companies plan on responding to the surge of “big data” in 2013. One of the fruits of that research is an infographic, which includes the following findings: – 68 percent of marketers plan to increased data-related spending in 2013 – […]

Feedback loops (FBLs) and white lists are two ISP offerings that help marketers achieve and maintain strong email deliverability. Responsys takes a look at how each of these plays a role: – Feedback loops: “Feedback Loops provide a path used by the ISPs to relay information (feedback) they receive from our recipients back to us.

In the aftermath of the tragedy in Newtown, Conn., Groupon has paused all its gun-related deals. The company has canceled existing and planning offers for shooting ranges, conceal-and-carry and clay shooting. “All scheduled and current gun-related deals featured on Groupon North America, including shooting ranges, conceal-and-carry and clay shooting, have been placed on hiatus while […]