O3 World, a Web design and strategy agency, has put together an infographic detailing the path to purchase in today’s online and mobile world. It walks us through a four-step example of how a consumer might navigate his way to a purchase. The infographic also includes some interesting bits of data, including: –

The success of lead-generation webinars depends on their implementation. One of the main factors that determines attendance for webinars is a single line in the marketing materials: “Recording will be sent to all who register.” According to Lee Salz, founder and CEO of Sales Architects, writing for Social Media Today, that statement is the same […]

Microsoft is set to introduce its latest research product, called ViralSearch, this week. ViralSearch does pretty much what you’d expect it to do: The tool tracks trends on Twitter to analyze how bits of content are shared and how viral they are. The resulting visual representations use “trees” and time lines to show how a […]

Yelp is taking a big step toward monetizing its large mobile user base. The company is set to show display ads in its mobile app starting this week. InterContinental Hotels Group (IHG) and Taco Bell are the first two advertisers that will buy these ad units, with Miller Lite slated to start a campaign later […]

With a big transition in its leadership and yet another wave of negative financial results, Groupon appears in need of a moment to pause and consider the customers it needs to survive. Daily-deals fatigue has likely set in for many of the early adopters of these kinds of deals, which explains Groupon’s sagging usage. Danny […]

Fab has been praised before for how it handles unsubscribe requests for its email marketing messages. But the successful e-commerce startup does more than offer a simple page where consumers can unsubscribe from the company’s emails

The mortgage industry is on the comeback trail after being slammed by the subprime mortgage crisis. But with this gradual return to normal activity comes increased scrutiny by organizations like the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), which is cause for concern for companies that generate, buy and sell mortgage […]

When you stumble across “Harlem Shake” videos, humorous mutations of popular songs, amusing memes or funny websites like The Oatmeal and CollegeHumor.com, do you think about how it might be inspiration for your content marketing strategy? If not, you should. Humor can be a great help for marketers crafting content. Here are some takeaways from […]

Conversion rate optimization (CRO) begins before you start testing, according to Purna Virji, online marketing manager at Stroll, who writes for Search Engine Watch. Before generating ideas for CRO, marketers need to have a good understanding of quantitative and qualitative data. “This way, every time you read a new tactic you have a better frame […]

On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super […]