3 Insights to Market to Gen Z
Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.
Articles by Patty Odell
Home Away Uses Awkward, Gross Moments to Fend Off Competition
Home Away's new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.
Wendy’s CMO Kurt Kane on its “Deliciously Different” Campaign
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point.
Sports Brand, DryWorld, Forgets to Give Models Pants
Another brand has landed itself in a kettle of controversy over its sponsorship deal.
Target + Gwen Stefani, the Latest Live TV Event
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
Do you Emoji?
Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them.
Coke’s Shrinking Packaging Improves Margins
The Coke initiative to drive consumption of smaller serving sizes—available in both cans and the iconic glass bottles—is working.
Nestlé Waters CMO on its Social Media Marketing Strategy
Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.
SAP CMO on Tackling the Super Bowl
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
Peyton Manning Plugs for Bud
Peyton Manning calls out Budweiser during his post-Super Bowl interview. A real win for the brew.
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